dbta

Amplitude Debuts Web Experimentation, an Intuitive A/B Testing Tool for Driving Conversion Rates

Amplitude, a leading digital analytics platform, is debuting Web Experimentation, a solution that offers self-service A/B testing that enables enterprises to drive better conversion while preserving ...
Business Wire

Amplitude Launches Self-Service A/B Testing to Help Web & Digital Teams Drive Faster Innovation

SAN FRANCISCO--(BUSINESS WIRE)--Amplitude (Nasdaq: AMPL), a leading digital analytics platform, today announced Web Experimentation – a new product that makes it easy for product managers, marketers, ...
TechCrunch

As Apple’s App Store expands price points options, RevenueCat rolls out A/B price testing tools

Just a day after Apple announced a revamp of its App Store pricing policy to introduce 700 new price points, subscription platform RevenueCat is rolling out a new feature that will allow developers to ...
Forbes

Multi-Armed Bandit Vs. A/B Testing In SaaS Price Optimization

A/B testing is popular among digital marketers, content strategists and web designers—and for good reason. Apart from increasing a website’s conversion rates, it also improves user engagement, comes ...