Hannah Elsakr, Vice President, New GenAI Business Ventures at Adobe, recently offered a look into Adobe’s critical role at the intersection of creativity, marketing and AI. In an interview, Elsakr ...

Agentic AI is the hottest AI topic because it takes AI assistance as we know it a step further, actually carrying out tasks for users. Adobe has millions of users who rely on its applications and ...

Adobe launches 10 new CX and marketing agents at Summit 2025 One of them will optimize your website for you completely ...

Adobe is hoping to capitalize on the early success of its Firefly AI models by launching a new standalone subscription service that gives users access to the company’s AI image, vector, and video ...

Adobe on Tuesday unveiled several new tools for its suite of apps at the Adobe Max conference, including new AI capabilities that should improve the workflow of creators, whether it's images, video, ...

Adobe Inc. is getting into the agentic artificial intelligence game with the general availability of its first family of AI agents, which promise to transform how enterprises create and optimize ...

Forbes contributors publish independent expert analyses and insights. A former tech executive covering AI, XR and The Metaverse for Forbes. Shantanu Narayen, chair and chief executive officer at Adobe ...

Cars floating in the sky. Upside-down skyscrapers that remind you of Christopher Nolan's "Inception." Confused protagonists standing on the ledge, running in the woods, driving an off-road bike, or ...

SAN JOSE, Calif.—Adobe today unveiled AI-enhanced masking features for Premiere, new typography, materials and 3D features for After Effects that expand motion design and visual storytelling, and ...

Forbes contributors publish independent expert analyses and insights. Victor Dey is an analyst and writer covering AI and emerging tech. Artificial intelligence (AI) is turning creativity from a craft ...

The ever-increasing power of generative AI has divided the graphic design community. Many are embracing the tools in their workflows, while others believe they’ve stolen from culture and commoditized ...