Netflix's ad revenue exploded in 2025. The company has been focused on scaling its ad-supported plans at the expense of monetization. Ad-supported subscribers are less valuable than other subscribers, ...
Everyone in ad tech complains about fragmentation. No one actually fixes it. Because, let’s be real, why would they? Ad tech is stuck in a paradox. The industry loves to talk about how inefficient, ...
What type of leadership and attitude do we need to innovate in digital advertising and ad tech? We work in a highly polarized industry where our methods of tackling fraud and providing transparency ...
Technological advancements and the dynamics of the platform economy make rooting out fraud more complicated than it may seem.
Picture the scene: You’re sitting on your sofa watching TV – streaming or, yes, linear TV – and you see the same ad twice in a row. During the next commercial break, you see the same ad again. Then ...
Bizcommunity on MSN
Consumers don't have an ad problem: Great ideas haven't changed, the industry has
Despite marketing’s growing complexity, great ideas remain the industry’s most powerful currency. “Consumers don’t have a problem with advertising — they have a problem with interruption. We reject ...
Alanna Laforet takes a look into why questions around agentic AI are sidestepping the one that actually keeps CMOs up at night... An industry obsessed with agent-to-agent infrastructure is skipping ...
After years of keeping ads off its platform, Netflix (NASDAQ: NFLX) introduced its first ad-supported plan in late 2022. Growth was slowing at the time, and by offering a lower monthly price, Netflix ...
Netflix's ad revenue exploded in 2025. The company has been focused on scaling its ad-supported plans at the expense of monetization. Ad-supported subscribers are less valuable than other subscribers, ...
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