New research suggests consumers view FAST networks comparable to that of limited advertising-supported TV streamers when it comes to advertising time in a program -- although industry estimates are ...
A new study of viewing on connected TVs finds a number of encouraging trends, including the fact that viewing levels are approaching the record levels seen during the pandemic and that the average ...
The MarketWatch News Department was not involved in the creation of this content. LG Ad Solutions, in collaboration with MediaScience, today released a groundbreaking study that underscores the ...
Airport Media Drives Greater Impact for Brand, Proving Itself a Powerful Engagement Medium Among Frequent Flyers Who Are 2x More Likely to Be Their Company's AI Decision-Maker NEW YORK, Sept. 15, 2025 ...
A study from WARC has found that global advertising spend is now on course to close out 2025 with growth of 8.9 per cent to $1.19 trillion (€1.6tn), an upgrade of 1.5 percentage points (pp) from ...
Over half of APAC marketers plan to further increase spending on online video, e-commerce, and influencer content in 2026, according to Kantar Media Reactions 2025. The annual study, which uncovers ...
LONDON—Global entertainment and media industry revenue edged towards $3 trillion in revenue in 2024 and is forecast to hit $3.5 trillion in 2029 as advertising spend surges across platforms, according ...
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