The updated Adaptive Ranking Model will use less computing power to deliver more relevant ads and drive better return on ad ...

Democratic digital advertising firm DSPolitical is launching a new service on Monday aimed at better reaching likely primary ...

The Maine governor is locked in a tough fight against Platner in the state’s Democratic Senate primary.

This summer has been littered with stories about algorithms gone awry. For one example, a recent study found evidence Facebook's ad platform may discriminate against certain demographic groups. The ...

Florence Hunt as Hyacinth Bridgerton in "Bridgerton" (Liam Daniel/Netflix) Netflix is expanding its audience targeting capabilities for advertisers through partnerships with Amazon and Yahoo. Starting ...

Add Yahoo as a preferred source to see more of our stories on Google. Gov. Greg Abbott announces his re-election campaign for Texas governor in Houston, Sunday, Nov. 9, 2025. (Jason Fochtman/Staff ...

Across the U.S., football fans are preparing to spend this Sunday enjoying Super-Bowl-related activities. Think about it. AI-driven ad targeting is like a quarterback running an offense: reading the ...

an illustration of a computer showing a targeted ad based on activity - Bestforbest/Getty Images Do you ever feel like your phone or computer is spying on you? You pop open YouTube, and seconds into ...

Influencer culture might be good for brands, but the shilling has serious implications for consumers. A lot of viewers develop “parasocial relationships” that persuade them to buy anything their ...