A former Love Island contestant's social media promotion for a vodka brand has been banned from TikTok for targeting under-18s. Lucinda Strafford can be seen filling a large gold-coloured vending ...

This summer has been littered with stories about algorithms gone awry. For one example, a recent study found evidence Facebook's ad platform may discriminate against certain demographic groups. The ...

The updated Adaptive Ranking Model will use less computing power to deliver more relevant ads and drive better return on ad ...

Across the U.S., football fans are preparing to spend this Sunday enjoying Super-Bowl-related activities. Think about it. AI-driven ad targeting is like a quarterback running an offense: reading the ...

Meta Platforms (NASDAQ:META) has had discussions with Google (NASDAQ:GOOG) (NASDAQ:GOOGL) about using the latter's Gemini artificial intelligence models to boost the former's ad targeting, The ...

Florence Hunt as Hyacinth Bridgerton in "Bridgerton" (Liam Daniel/Netflix) Netflix is expanding its audience targeting capabilities for advertisers through partnerships with Amazon and Yahoo. Starting ...

The U.S. Justice Department’s ruling against Google for monopolizing digital advertising markets has opened the door for publishers to seek compensation for claimed lost revenue. Last April, the court ...