The updated Adaptive Ranking Model will use less computing power to deliver more relevant ads and drive better return on ad ...

Pinterest, Inc. (NYSE: PINS) introduced a range of new advertising formats and features designed to enhance platform monetisation. Key launches include Top of Search ads, Local Inventory Ads, Wide ...

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

Meta advertising isn’t just big — it’s massive and still expanding. In 2025, Meta’s advertising ecosystem captured roughly 42% of all global social media ad spend — an estimated $87 billion — dwarfing ...

On Wednesday, Meta began rolling out marketing API changes designed to improve ad performance by using its Advantage+ targeting tools to automate the allocation of a brand's ad placement across ...

The recently announced advertising intelligence platform combines AI-powered content creation, advanced scraping tools for competitor and performance analysis, and return on ad spend (ROAS) tracking ...

AI-powered audience targeting, bid strategies, campaign types, and more-it's safe to say AI is rapidly changing the advertising landscape. Thanks to machine learning, it's now easier than ever to ...

Meta is updating its ad transparency tools to give vetted researchers and then the public access to detailed information about how advertisers target users with political and issues-based ads. From ...

A new report by Global Witness reveals how fossil fuel giants use targeting tools on X to exclude millions of users from ...

Comcast Advertising is launching Outcomes+, a targeting and attribution solution for traditional and streaming television ...