A new study from S&P Global Market Intelligence Kagan is forecasting rapid advertising growth for Amazon’s streaming efforts. It is projecting that by the end of 2025, Amazon will have about 128 ...

Amazon is hiking the price of its ad-free Prime Video subscription tier. The service will cost $4.99 a month in the U.S., up from $2.99 per month, starting April 10. Amazon introduced ads to its ...

Prime Video is no longer a cost center. Prime Video has more than 200 million viewers. Commerce, content, and ads are converging for Amazon. For years, Prime Video was viewed as just another perk -- a ...