There's competition between apps, there's competition between the marketplaces that sell apps, and, crucially, there's also competition between the analytics tools that evaluate the performance of ...

Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

As announced on Apple’s Developer website, peer group benchmarks are now available in App Analytics. Apple says that Analytics in App Store Connect is a helpful tool with a breadth of features to help ...

Have you ever wondered how some apps seem to know exactly what their users want, delivering seamless experiences while driving growth and engagement? The secret often lies in data—specifically, how ...