Apple is launching new hardware this week, with rumors indicating several new products are coming in the days ahead.

Apple’s latest Mac, iPhone, and iPad launches point to a clear strategy: lower entry prices, and AI framed as on-device infrastructure.

Apple launches a brand-new laptop computer, dubbed the Neo, that costs only $599 and has a surprising IRL inspiration story.

“Disruptive products cannot be built from legacy chips,” Apple Senior Vice President of Hardware Technologies Johny Srouji said when he spoke at ITF World in Belgium in May. He was there to receive the prestigious 2025 IMEC Innovation Award and shared ...

CUPERTINO, Calif. (AP) — After stumbling out of the starting gate in Big Tech’s pivotal race to capitalize on artificial intelligence, Apple tried to regain its footing Monday during an annual developers conference that focused mostly on incremental ...

The 2025 Worldwide Developers Conference is just a few days away, with the keynote event set to take place on Monday, June 9. Ahead of Apple's big software debut, we've rounded up all of the rumors that we've heard so far about iOS 26, macOS 26, and Apple ...

There are now tons of gadgets and accessories designed to fit seamlessly into the Apple design ethos and your house.

Alan Dye, the mastermind behind Apple's user interface evolution, officially joined Meta to spearhead a new creative studio within Reality Labs. Alan Dye. Source: Apple/YouTube Never say Dye? In this case, Meta says yes, and has revealed its designs on an ...

A super-rare and extremely early Apple Computer motherboard has blasted past auctioneer estimates to achieve a hammer price of $2,750,000. During The Steve Jobs & the Computer Revolution: The Apple 50th Anniversary Auction sale, which ended Thursday, this ...