OOH Industry Advances Effort to Modernize Audience Measurement and Selects Ipsos for Pilot Program

Geopath, in partnership with the Out of Home Advertising Association of America (OAAA), today announced a major step forward in modernizing audience measurement for Out of Home (OOH) advertising with ...
Media4Growth

Geopath and OAAA Advance Next-Gen OOH Measurement with Ipsos Pilot

Industry bodies in the US move to modernize OOH measurement with a new pilot aimed at delivering transparent, interoperable, ...
Forbes

With The 2024 Upfront, Negotiators Are Evaluating Measurement Providers

One of the issues of a multi-measurement currency. For NFL Wild Card playoff game between the Miami Dolphins and Kansas City Chiefs on Peacock, Nielsen said the game averaged 22.8 million viewers, ...
Nasdaq

Comscore Announces Multi-Year Partnership with HyphaMetrics to Enhance Cross-Platform Audience Measurement

Comscore, a leading company in measuring consumer behavior, has formed a multi-year partnership with HyphaMetrics, a Data-as-a-Service firm aimed at enhancing media insights. This collaboration will ...