Frito-lay brand Tostitos launched a sonic logo in January and is now rolling it out more broadly, according to information shared with Marketing Dive. The 1.5 second-long sound is meant to remind ...

For smart businesses, in a world where the selection of audio channels just keeps increasing, having a strong “audio logo” for branding purposes is more important than ever. Whether it’s the ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

NEW YORK--(BUSINESS WIRE)--Veritonic is the industry’s leading audio research and analytics platform. It provides competitive, creative testing, and campaign performance data that ensures the efficacy ...

PepsiCo is developing a series of audio logos that the company believes represents its brands. The goal is to improve ad recall -- when consumers hear the sounds they can recognize and identify with ...

We don't always think about it, but sound can be as important to identifying a brand as any graphical logo. Netflix's 'ta-dum' instantly brings the streaming service's logo to mind. Apple's startup ...

Add Yahoo as a preferred source to see more of our stories on Google. When you buy through links on our articles, Future and its syndication partners may earn a commission. Credit: Arby's Sonic ...

Cambridge Audio’s new logo tweaks their look but keeps the Made by Music soul intact. Same great hi-fi, just a fresh haircut—no drama needed. Cambridge Audio has been crafting audio gear in London ...

In 2019, Dmitri Siegel, VP-global brand at Sonos, was gearing up for the high-def audio company’s launch of Sonos Radio — which debuts today. It provides over 100 streaming options from 60,000 ...

Over 25 years it’s gone from a clean and simple audio editor, to a UX nightmare. Version 4 aims to fix that. Over 25 years it’s gone from a clean and simple audio editor, to a UX nightmare. Version 4 ...