Tom Emrich is an immersive media industry veteran who previously programmed Augmented World Expo, and most recently was an executive at Niantic. Tom Emrich’s The Next Dimension is a timely, ...

Augmented Reality is one of the technological pillars on which Industry 4.0 is based, as it allows technical information or ...

What is an augmented reality play in a real theater, with virtual actors and a real audience? In this case, haunting and something more than what I can do at home -- for now.

Augmented reality (AR) takes digital images and superimposes them onto real-world views. But AR is more than a new way to play video games; it could transform surgery and self-driving cars. To make ...

Imagine transforming any room into a behavioral maze that neuroscientists can use to study how the human brain processes rewards. What about bringing therapy directly into a patient’s home with guided ...

Broad adoption of augmented and virtual reality (AR and VR) technologies remains at an early stage, but many businesses are already seeing value in the systems they’ve rolled out: immersive training ...

While mainstream virtual reality (VR) is currently perceived as a tool for video games and entertainment purposes, developers and construction experts are finding practical applications for the ...

While the Chiefs recently clutched an overtime win against the 49ers and took home their fourth Super Bowl, the NFL faces an uncertain future. On the one hand, as Al Jazeera reports, media darling ...

Restaurants looking to stand out in a crowded market may want to consider augmented reality.

In a recent webinar, web-to-print and AR technologies were broken down, with an emphasis on how they integrate into a modern print workflow.