Automotive color is where emotional design meets materials science. It influences brand identity, purchase decisions, safety perception and even sustainability.

PPG has named Purple Basil as its 2025 Automotive Color of the Year, per the paint supplier’s annual global automotive color trends report. The Color of the Year accolade is intended to provide ...

Natalie Scott, PPG director, PPG Platinum Distributor program, U.S. and Canada, Automotive Refinish, presented the award to Tasco Auto Color president David Abrahams and vice-president Lee Martinez ...

Kerri Wise says two things helped prepare her for a career in the auto industry. Wise’s preparation began, she says, with her family. She was sandwiched between two athlete brothers, with an older ...

Axalta’s 2021 Global Automotive Color of the Year, ElectroLight. Notably, the most popular color in the world is . . . white, representing 38% of the market according to the Axalta 68th Global ...

GLEN MILLS, Pa.--(BUSINESS WIRE)--Axalta Coating Systems, a leading manufacturer of liquid and powder coatings, launched Axalta Automotive Color of the Year 2015 at the SEMA automotive aftermarket ...

As autonomous-driving capabilities develop, the vehicle interior will evolve to focus more on comfort, information, and communication. As a result, in-vehicle ambient lighting is becoming much more ...