Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

Marketers are wasting sales opportunities by using gut instinct to decide when to send promotional emails according to email marketing provider Pure360. Pure360 says its research showed that contrary ...

B2B emails receive the top open rates along with the Government and restaurants according to permission based marketing company Sign-Up.to. The UK based marketing company has released the results of ...

Al Collins, Founder and CEO of VShift, a digital strategy, design and technology agency for enterprise-scale brands in regulated industries. It's a fact of life: The purpose of marketing—and the value ...

Even the best B2B marketing can be forgettable and uninspiring. Instead of letting your company’s B2B efforts fall short, liven them up with four proven strategies. Four strategies to make your B2B ...

The playbook for B2B marketing is being rewritten at lightning speed. The strategies that worked yesterday are quickly being outpaced by new technologies and shifting customer expectations. It's no ...

B2B marketing is often seen as different from B2C marketing, and for good reason. Businesses in the B2B sphere typically view marketing strategies as a cost instead of a measurable investment. They ...