As I reported in an earlier news story, Sony has made some pretty unexpected decisions with its 2016 TV range. And having now spent time with Sony’s ‘hero’ TVs for the year, the X930Ds, I have to say ...

First teased in a prototype at CES in January, Sony is now ready to unleash its Backlight Master Drive tech to those who care a lot about TVs. I’m referring to the Sony Z9D series of 4K HDR TVs, which ...

Next Gen Cognitive Processor XR thinks like a human brain providing a revolutionary experience that completely immerses viewers in their favourite content The new BRAVIA XR 85X95K television takes the ...

With its new TVs, Sony is talking a lot about its improved backlight this year. There is not so much improved backlight, but there is the addition of many more dimming zones. This is actually the ...

Sony Electronics unveiled its new flagship Z-series 4K Ultra HD TVs with what the company called a significant leap forward for high dynamic range (HDR) contrast and color over its previous flagship X ...

(MENAFN- Adfactors PR) Bengaluru, 20th August 2024: Sony India is proud to unveil the BRAVIA 9, its latest flagship Mini LED television series, loaded with XR Backlight Master Drive this television ...

When I walked up to Sony’s new demo for its forthcoming Backlight Master Drive technology, a rep asked me to please not stand so close with my camera—the technology is still patent pending. So I took ...

Sony India has launched the 98-inch Bravia 5, a premium television priced at Rs. 6,49,990, aiming to redefine home entertainment with cinema-quality visuals and immersive audio. Powered by the ...

The Z series has adopted the Backlight Master Drive technology. The BMD is precision backlight boosting technology, which expands brightness and contrast to tap the full combined potential of 4K HDR.

New Delhi [India], September 14 (ANI/NewsVoir): Sony India today launched the all-new 216 cm (85) television under its BRAVIA XR X95K Mini LED series. Powered by the Cognitive Processor XR, the TV ...