As a small business owner, Liz understands the unique challenges entrepreneurs face. Well-versed in the digital landscape, she combines real-world experience in website design, building e-commerce ...

Ahluwalia believes in the “school of thought that if you ... do brilliant basics very well,” a brand will succeed in the market. The basic for Mondelēz is ensuring consumers can find the product ...

Data governance is necessary in e-commerce as it ensures that decisions are based on quality data while simultaneously managing risk and upholding compliance standards. Data governance serves as the ...

NEW YORK -- A conference filled with direct marketers breathed a sigh of relief after learning that industry experts agree that the essential elements of mobile commerce are already in the direct ...

If you’ve already done the dirty work of brainstorming, budgeting, plotting a business model, attracting investors and branding, then congratulations: You’ve got yourself a startup. But you’re not ...