Turning 40 doesn't mean settling for a predictable hairstyle; it means stepping into an era of confidence, self-awareness, and embracing styles that truly work for you. In 2025, the best haircuts for ...

Welcome to “Unsung Heroes,” my new column that asks beauty brands about their respective hero products—their bestsellers, and often a product that embodies the brand’s identity—but also dives a little ...

Laura Geller has a unique talent for helping women look their best at every age. The celebrity makeup artist has spent decades carefully crafting products for mature skin (at her eponymous beauty ...

Laura Geller is a fountain of advice for women of all ages, but especially for women over 40. You see, the Laura Geller Beauty founder was a makeup artist for years before she was a cosmetics company ...

Forbes contributors publish independent expert analyses and insights. Tiana Randall is a writer whose work intersects style and sports. For decades, women’s sports were relegated to the back, not ...

In honor of Women's History Month, many are shopping brands founded by women. These brands span categories like beauty, home, fashion, and tech accessories. Products from these brands are often ...