The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

Strategus developers have built a targeting platform that relies on conversational and real-time social data from platforms across Meta as well as Snap, Reddit, TikTok, and X to target ads. Generative ...

Not too long ago, Will Doherty speculated what digital advertising will be like once cookies are past their peak.There’s no doubt that cookie pools are shrinking, driven (per Doherty) by the ...

You gave us vibe coding a.k.a. “going with your gut, no formal training, chaos energy, trust-the-vibe” coding. Or startup-speak for: “I don’t know what I’m doing, but I’m shipping anyway.” Definitely ...