Learn how AI bots interpret your content and affect customer perceptions. Optimize your website for the evolving world of AI.

AI has changed the way searching happens—and that, in turn, has changed how discovery works. With tools like Perplexity, ChatGPT, and Gemini, the way they crawl the web is completely different from ...

How humans retrieve information has changed forever. Unlike with Google, AI is trained to generate an answer tailored to the user’s intent. Results pages are making place for short, rich and ...

In 2008, Google’s launch of its Chrome browser quietly ushered in a new era of digital marketing. Over time, Google’s algorithm updates—often rolled out twice a year—shaped how SEO, content, and PR ...

When I searched for “Working Genius framework” to research a new tool for my company, something shocking happened. The company behind the framework had to buy ads to show up for their own product.

Posts from this topic will be added to your daily email digest and your homepage feed. is editor-at-large and Vergecast co-host with over a decade of experience covering consumer tech. Previously, at ...

Jason Barnard is a serial entrepreneur, bestselling author, keynote speaker and award-winning innovator. He’s the CEO & founder of Kalicube. Here’s something no one tells you when you’re building a ...