Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions. A clear brand positioning statement can ...

Nick Kraus is the CEO & Founder of Kraus Marketing, an agency that delivers high-end digital marketing. Learn more: krausmarketing.com. Brand positioning is the process of differentiating your brand ...

Customers have more options today than ever before. With so many platforms, advertisers and push notifications vying for our attention, we’ve become exceptionally good at ignoring things. Good brand ...

"Positioning" is a term that gets thrown around a lot but can often be confused with other marketing activities.“Very few startups have a firm grasp of what exactly positioning is, why it’s important ...

It's easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I've had ...

The following is a guest post by John Connors, CEO and co-founder at Boathouse. Opinions are the author's own. We all admire great brands and know they are powerful assets. Brands drive massive value ...