Link building is evolving beyond metrics and anchors. The future belongs to brands that earn trust through authentic mentions, visibility and authority. Link building is now about trust. The focus has ...

Remember when a handful of links from sites in your niche could drive steady organic traffic? That era is over. Today, Google’s AI Overviews and the rise of answer engines like ChatGPT raise the bar.

Backlinks are still essential in SEO today, but there’s a stronger focus on their quality and strategic placement. The approach to acquiring links now mixes traditional methods with new strategies, ...

I like coming up with novel approaches to link building. One way to brainstorm an approach is to reverse a common method. I created a couple of approaches to link building, several are passive and two ...

This week’s ask an SEO question is: “Should SEOs be focusing more on digital PR than traditional link building?” Digital PR is synonymous with link building at this point as SEO’s needed a new way to ...

Backlinks used to be the lifeblood of SEO. Marketers were obsessed with dofollow versus nofollow, fighting to secure every possible link. But in 2025, that debate feels like yesterday's playbook. What ...