McDonald’s Corp. is developing a loyalty program in the U.S., building upon the chain’s new smartphone app, that could be in place late this year or early next year, company executives said Wednesday ...

In the ultra-competitive market for consumer packaged goods (CPG), brand loyalty programs play a crucial role in differentiating your brand from the rest. With countless product options and the rising ...

How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

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For years, travelers have wondered if Airbnb would roll out a loyalty or rewards program, but the company has largely stayed reluctant. Now, signs suggest Airbnb could be moving closer to launching ...

Royal Caribbean Group is about to make it a lot easier to stay loyal to one cruise company without being loyal to just one cruise line. Starting in early 2026, a new program called Points Choice will ...

Personalization wins loyalty. Loyalty programs thrive on real-time data and AI-driven insights, which help create tailored rewards that drive deeper customer connections. AI powers smarter rewards. AI ...

McAlister’s knows what it’s doing when it comes to building loyalty. The 560-unit chain has more than 5.4 million members and retains the highest portion of extremely high frequency guests (20-plus ...

Fanatics is getting into the customer loyalty space. The digital sports platform on Tuesday launched Fanatics One, its first cross-business loyalty program that will offer rewards and experiences ...

Bilt, a loyalty program designed to help members utilize their largest expenses for rewards points and build a path toward homeownership, is now tackling student debt. On Wednesday, Bilt launched two ...

Fanatics has launched Fanatics ONE, an enterprise-wide loyalty program offering a wide variety of rewards including fan apparel, trading cards and collectibles, online sports betting and casino ...

In light of rapid economic changes and the growing awareness of the importance of long-term financial planning, employee thrift and investment plans h ...