It's easy for marketers to assume that anything having to do with inbound phone calls is the realm of the contact center. Your awesome marketing gets prospects on the phone, the reps make the sales, ...

It is not uncommon for some businesses to struggle and get pushed to the brink, only to successfully pivot and enjoy a rousing comeback. Such turnarounds have happened with tech companies like Dell ...

Pay-per-click (PPC) campaigns live and die by their conversion data. Call tracking allows marketers to get valuable insights on all their campaigns. However, there can be some hesitations to use it.

Call tracking intelligence company CallRail has launched an automated call analytics integration with Google My Business (GMB). According to Chief Product Officer and Co-Founder Kevin Mann, the ...

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how ...

As it’s the New Year, you’ll be keen to implement new processes and marketing models to help your business achieve its best ever sales performance. Whilst there are many different pieces of software ...

CHARLOTTE, N.C., May 22, 2025 /PRNewswire/ -- Automated Analytics, a leader in marketing intelligence solutions in the UK and Europe, today announced the U.S. launch of Call360, its groundbreaking ...