Choice Hotels and its loyalty program, Choice Privileges® Rewards, isn’t usually the first option for many travelers. However, the program offers some surprising benefits, making it a contender in the ...

Forbes contributors publish independent expert analyses and insights. Jeff has written about travel, sports & loyalty w/ a focus on Gen Z. Today’s savvy traveler isn’t just counting points—they’re ...

The award-winning program is raising the bar in loyalty by offering more to members: rewards every five nights, a new Titanium tier, and more ways to reach status—faster "What sets Choice Privileges ...

From Scandinavian fjords to U.S. Nordic spas, Viking wellness combines heat, cold, and ritual to reset body and mind for adventurous travelers.

New research from Choice Hotels International, Inc., finds that travelers today define value through trust, transparency and ...

New research from Choice Hotels International, Inc. (NYSE: CHH), finds that travelers today define value through trust, ...

Choice Privileges, the award-winning rewards program from Choice Hotels International, Inc. will kick off its fourth season of College Sports Gameday Experiences in 2025. The rewards program, ranked ...

Choice Hotels International, Inc. CHH is benefiting from steady unit growth and a strong global pipeline. The company is seeing improved performance due to rising demand across its portfolio.