Nature

A novel classification algorithm for customer churn prediction based on hybrid Ensemble-Fusion model

Nowadays, customer churn issues are becoming more and more important, which is one of the most important metrics for evaluating the health of a business it is difficult to measure success without ...
Nature

Advanced customer churn prediction for a music streaming digital marketing service using attention graph-based deep learning approach

The global music streaming industry has experienced exponential growth over the past decade, driven by advancements in mobile connectivity, affordable subscription models, and the proliferation of ...