Two new studies agree: Google’s AI Overviews steal clicks from organic search results. While Google told us that AI Overviews citations result in higher-quality clicks, the introduction of AI ...
Google search impressions are up 49% year-over-year, but click-through rates (CTR) are down 30%, according to new data from BrightEdge. For that, all credit goes to AI Overviews, Google’s AI-generated ...