If you’ve purchased, or are planning to purchase, managed security services, requesting client references is essential. Like any major service procurement, the opportunity for direct conversation with ...

Should you insist on vendor references if a prospect requests client references? During Executive Coaching, an agency owner asked me about whether to require vendor references if a prospect wants ...

It's one of the great dilemmas for a designer in any field: you take on a project with a list of client directives that will surely result in a design disaster. Your client thinks he knows best, but ...

A few months ago, I was looking to hire a contractor. His website looked professional. The photos were stunning. The quote was fair. But when I asked for references, there was a long pause. “Most of ...

CMO at pdxMindShare - responsible for strategic direction and execution of marketing the full-service data-driven marketing agency. As a digital marketing agency, we have a few key client success ...