Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, ...

In an interview with Kenichi Suzuki from Faber Company Inc., Google Developer Advocate Martin Splitt recently shared key information about JavaScript rendering, server-side vs. client-side rendering, ...

Client-side rendering technologies like React and Angular use the processor on the client device to perform the bulk of the logic. That means processing power is offloaded from the server and ...

Popular JavaScript frameworks like Angular, Ember and React have fueled enthusiasm for applications that perform most of their rendering on the client-side. Sadly, the power and benefits of ...

Connected TV (CTV) advertising has boomed in the past few years. Digital video advertising, according to FreeWheel, is projected to be $150 Billion in 2024, and CTV is where the largest portion of ad ...

Faster webpage loading times play a big part in user experience and SEO, with page load speed a key determining factor for Google’s algorithm. A front-end web developer must decide the best way to ...