One of the best tools you have as a sales rep is cold-calling. It gives you a direct way to learn what matters to prospects, the challenges they deal with, and what they need to make a purchase.

Effective cold calling strategies for today’s businesses. Vital cold calling techniques for every sales representative. How to make winning sales calls. B2B cold calling meaning B2B cold calling ...

Your cold leads don't owe you their time. Every B2B sales rep knows the pressure — you've got a quota to hit, a pipeline to build, and prospects who'd rather ghost you than give you 30 seconds. While ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Earlier this week, I had a great conversation with the lovely and talented Wendy Weiss, who's well known in the sales training industry as "The Queen of Cold Calling." She's pretty much the go-to ...

Over the past few weeks, we've been discussing cold calling. In "TEN Steps to a Perfect Cold Call" we looked at the psychology of effective cold calling. In "5 Avoidable Cold Call Mistakes" and "5 ...