Shalena Maxfield Edwards spent 21 years in the cosmetic industry as an executive at companies like Bobbi Brown Cosmetics and Juice Beauty before leaving the corporate world to launch her own makeup ...

With the rise of TikTok, all aspects of the consumer market industry have seen an impact, and the beauty world is no exception. Foundations, eyeshadows, primers and lipsticks are constantly reviewed ...

According to the latest study published by MarkNtel Advisors, the Southeast Asia Color Cosmetics Market is projected to grow at a CAGR of around 7.08% during 2026–2032. The market growth is primarily ...

Merle Norman Cosmetics, Inc. is a prestige brand acclaimed for pioneering the “try before you buy” philosophy, as well as creating innovative and high-quality color cosmetics and skincare products ...

E.l.f. Beauty beat Wall Street's quarterly estimates on the top and bottom lines as sales jumped 50%. Tarang Amin, CEO of the cosmetics company, said its new Bronzing Drops serum has been wildly ...

Add Yahoo as a preferred source to see more of our stories on Google. Relevant: Your Skin Seen is giving color to its product assortment. The brand, which lives under retail platform Thirteen Lune, is ...

The cult-favorite Korean makeup brand debuts its best-selling, multi-functional essentials designed for self-expression, speed, and real life LOS ANGELES, Feb. 17, 2026 /PRNewswire/ -- The viral ...

DALLAS--(BUSINESS WIRE)--Color us excited: iconic beauty brand and global entrepreneurship company Mary Kay Inc. has been named #1 Direct Selling brand of Skin Care and Color Cosmetics in the World* ...

Reveal a custom, just-for-you shade with this lip tint that transforms based on your pH for a perfectly unique pop of color. $12.50$25Ulta Shoppers Say: "Best lip tint ever!!! I purchased black cherry ...