In the world of retail, competition is fierce. Brands find themselves in pursuit of distinguishing their presence and developing intimate connections with their customers. Amidst the array of products ...
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The psychology of color in film

As a filmmaker, it's your responsibility to take advantage of every tool that is thrown your way. Here at NFS, we throw ...
From soothing blues to snuggling pinks, you may already be aware of the effects of certain motivating colors, others that calm, and some that encourage you to snuggle up. But color can do so much more ...
Color wields enormous sway over our attitudes and emotions. When our eyes take in a color, they communicate with a region of the brain known as the hypothalamus, which in turn sends a cascade of ...
What do Salesforce, Optimizely and Acquia all have in common? Aside from the fact they are all customer experience and marketing technology companies, they all also use the color blue as part of their ...