Live music can engage more than just one sense, despite it being an auditory medium. Lighting and visual effects can enhance the listening experience, but it is unclear if they can also affect the ...

A concert venue's color affects the perception of sound, reveals new research. Listeners said brighter colors lead to a warmer "tone." Previous studies have shown that lighting and visual effects can ...

What are skins, and why do they matter? There is a common belief in the esports world that “If I play with this skin, I will win more games.” A skin is the cosmetic appearance of a character and/or ...

Ever wonder why your favorite restaurant chain has the same interior color, design and background music? Have you ever considered why elevator music exists? Why is it that every Body Shop store smells ...