Millions of people worldwide color their hair at home, and even more began doing so after the lockdown brought on by the Covid-19 pandemic in 2020. According to L’Oréal, the at-home hair color ...

At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company. If it works as promised, ...

If you’ve ever attempted to color your hair using a home kit, you get why salons charge an arm and a leg for good color. In an attempt to take the mess out of the process and make the results a little ...

Coloring hair at home comes with plenty of struggles. First, there’s the task of playing cosmetic chemist and mixing the color, worrying that if you don’t blend the formula just right it might look ...

Coloring your hair at home is about to get a lot easier thanks to L'Oréal's new Colorsonic device. Resembling a curling iron with a brush head at the end, the Colorsonic uses cartridges to dispense ...

Growing old is a costly business — at least when it comes to covering gray hair. Considering the fact I get a root touch-up at the salon every month for around $200 a pop (instead of every two months ...

NEW YORK, June 5, 2024 /PRNewswire/ -- Today, L'Oréal Paris, the trailblazer in permanent hair color innovation, proudly unveils its latest breakthrough: Colorsonic. Developed and incubated for ten ...

Ahead of CES 2022, L’Oréal has announced tech that improves hair color application at the salon, the bathroom sink, and beyond. Home box dye kits can make an amateur colorist feel like a mad scientist ...

As hair care products and styling tools continually evolve, one aspect of the industry has more or less stayed the same — namely, the technology and application of box dyeing your hair. But L’Oréal is ...

I wanted the Colorsonic to zap my grays. Instead, I got a lesson in tradeoffs. If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. is a senior reporter ...