Cracker Barrel partnered with three different marketing agencies on its controversial rebranding, according to a March 2025 press release. According to the release on Cracker Barrel’s website, the ...

They’re shaking things up. Steak ‘n Shake is taking more shots at Cracker Barrel after the store’s disastrous rebranding, in what is becoming a supersized food fight. Cracker Barrel faced widespread ...

Cracker Barrel, after reversing course on a recent “brand refresh” which resulted in widespread backlash, has announced that the company is parting ways with a consulting firm suggested to be ...

Cracker Barrel’s latest attempt to address the controversy over its redesign ignited more backlash after a new statement was released on Monday. "If the last few days have shown us anything, it’s how ...

Cracker Barrel is under siege by an activist investor who smells blood after the country restaurant chain’s logo fiasco. The owner of Steak ‘n Shake, Sardar Biglari, is contesting the re-election of ...

Cracker Barrel's CEO said this week that its controversial short-lived logo change was not motivated by ideology, despite some speculating otherwise. The change was intended to make the restaurant ...