Recent studies in the field of wine research indicate a multifaceted picture in which consumer behaviour is increasingly influenced by sustainability concerns, cultural perceptions and diverse ...

When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Naveen Jaggi leads JLL's Retail Transaction and Advisory Services for the U.S. and Canada, driving the platform's overall ...

High-quality consumer data is essential to successfully innovating and marketing new CPG products – but it is also expensive and difficult to obtain via traditional research methods, and it can take ...

Online loan marketplaces are changing consumer lending. Here we investigate consumer behavior in these markets with near-zero search costs. Using administrative data on 730,000 applications, 750,000 ...

In the ever-evolving landscape of business, the ability to predict future revenues with unparalleled accuracy has long been an elusive goal. Also, in the realm of predictive analytics, researchers ...

What’s the craziest thing you’ve ever done to keep a streak alive—like language lessons on Duolingo, steps on a Fitbit or correct guesses on Wordle? How about the guy in a bar whose daily workout ...

It didn’t surprise Austin Benchley and Alexis Reed that the McDonald’s on South Mission Street in Mt. Pleasant is one of the most visited fast food restaurants in town. Probably because of it’s ...

Influencer marketing is one of the best forms of digital advertising today. Companies of all kinds are harnessing influencers’ immense sway over their followers to boost their reputations and compete ...