Music festivals are chaotic in the best way. Stages thump, crowds move in waves, and everywhere you look there’s another booth, pop-up bar, merch table, or sponsor activation. For brands trying to get ...

New York City-based lingerie brand Hanky Panky’s Valentine’s Day pop-up in Union Square.. Photo: Courtesy Hanky Panky Pop-ups aren’t new, but they’ve become even more popular since the early 2000s.

The end of the year is an important shopping season for retailers, representing as much as an average of 19% of annual sales or higher, according to the National Retail Federation. For some retailers, ...