Are you intrigued by the world of video production and creation within advertising and digital media? The content development industry has rapidly evolved over the past two decades, fundamentally ...

In 2026, AI is no longer something marketers are debating. It’s actively shaping nearly every part of digital advertising and creative. Because the human brain processes visuals far faster than text, ...

As you set your 2025 professional goals, why not add one more—elevating your advertising creative? A fresh, intentional approach can be the key to standing out in an increasingly competitive landscape ...

University of Phoenix has won six American Advertising Awards, known as ADDY® Awards, including three Gold ADDY® Awards, from the Phoenix Chapter of the American Advertising Federation. The awards ...

When it comes to digital marketing, it sometimes feels like everything’s been done before. Browse YouTube or scroll through TikTok on any given day, and you’re likely to see the same formats over and ...

We’re not quite there yet – but Performance Max, Google’s AI-based ad product, is getting closer. On Thursday, Google announced a suite of updates to PMax that expand its generative AI creative ...

The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According ...

NEW YORK--(BUSINESS WIRE)--Smartly, the leading AI-powered advertising technology platform, partnered with EMARKETER to release new research on the evolving role of connected TV (CTV) in today’s ...

The author is vice president of revenue for Waymark. Two and a half years ago, radio had an AI awakening. Station managers, sales directors and creative teams suddenly found themselves staring at the ...

Great advertising moves people. It shapes perceptions, fuels brand affinity, and drives real business outcomes. Yet TV and digital video advertising have long suffered from a glaring divide. Premium ...

With a growing number of platforms and opportunities for advertisers to engage audiences, creative is increasingly challenging to track and manage across linear and digital channels. Lack of adoption ...

Consumers are quick to identify video ads made with generative artificial intelligence (AI) — and aren’t enthused about what they see, according to new research from NielsenIQ (NIQ). AI-generated ...