Initial partners are The Hershey Company, travel media network Navigator, and Wpromote, spanning brand-direct, agency-led and ...

For a long time, PPC performance conversations inside agencies have centered on bidding – manual versus automated, Target CPA versus Maximize Conversions, incrementality debates, budget pacing and ...

Performance Max (PMax), the Google machine learning-based ad product, is notorious for its black box qualities. Advertisers set their preferred KPIs and upload other business priorities and creative ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today launched Creative Optimization, its new product that provides marketers ...

NEW YORK--(BUSINESS WIRE)--Purposely.ai today announced the results of an AI-backed, creative analytics pilot yielding notable improvements in Facebook advertising performance. Purposely.ai’s ...

NP Digital, a performance marketing agency, next week will formally announce the acquisition of Rebl House to expand the company’s offerings into creative and branding. The acquisition strengthens the ...

In the ever-evolving landscape of creativity, there has been a significant shift in how we express ourselves and consume content. Short-form video has emerged as a powerful language of expression and ...

Hyundai Motor America has restructured its marketing department by creating divisions focused on creative and performance, per a press release. Angela Zepeda, who has served as Hyundai's chief ...

Claire Rozain is CEO of RZain Consulting. We talk a lot about AI-generating creatives. But the real opportunity? Teaching AI - and our teams - to understand what works, and why. AI for now is really ...

B2B advertising has finally outgrown its obsession with vanity metrics. Today, the smartest players in advertising are trading broad impressions for tangible business outcomes. Traditional metrics ...