At this year's Web Summit in Lisbon, a clear theme emerged: the transformative role of artificial intelligence (AI) in democratizing creativity and driving business growth. Industry leaders and ...

Generative AI now beats the average person on certain creativity tests. The implication for creative work feels immediate.

An astounding 99% of marketers are using AI in some form and want to do more. Yet many continue to struggle with tasks where AI might help, according to the Braze Customer Engagement Review, a study ...

By testing humans against a broad range of models (including Gemini, GPT, and Llama) on standard creativity tasks—such as finding alternative uses for common objects—the researchers found that AI ...

AI won’t automate creative jobs—but the way workers do them is about to change fundamentally. That’s according to executives from some of the world’s largest enterprise companies who spoke at the ...

Artificial intelligence is often portrayed as a tool that replaces human work, but new research from Swansea University suggests a far more exciting role: creative collaborator. In a large study with ...

Generative AI chatbots like ChatGPT and Gemini are getting more sophisticated with each new release. They can confidently answer any question (though they still make mistakes), and they can solve ...

Agency teams are under pressure to move faster, deliver sharper work and manage a growing mix of AI-enabled tasks—all without losing strategic rigor or creative edge. As GPT models become more capable ...

Hiring a summer intern? Skip the coffee runs and data entry. Give your small business interns more than busy work by assigning creative, strategic tasks that foster their growth and boost your ...

Posts from this topic will be added to your daily email digest and your homepage feed. Logitech bets on a keypad and a dialpad to speed up creative tasks. Logitech bets on a keypad and a dialpad to ...

Your desk is covered with papers, books, and random objects. Your workspace looks like a hurricane passed through. People judge this mess as laziness or disorganization. Research consistently shows ...