New York-based startup Marpipe clinched $8 million in Series A funding with the backing of some big-name investors that it will use to fuel the growth of its creative testing platform as it looks to ...

Forbes contributors publish independent expert analyses and insights. John Ellett writes about topics that impact CMOs and their teams. What does science tell us about the key to effective advertising ...

As we move toward a privacy-centric, less targeted future of growth marketing, the biggest lever will become creative on paid social channels such as the Facebooks of the world. The loss of ...

The Nature Index tracks primary research articles from 145 natural-science and health-science journals, chosen based on reputation by an independent group of researchers. The Nature Index provides ...