Students are required to complete a total of 30 credits to complete the MS in Marketing Analytics and Insights degree. View the suggested course sequence for a 1-year full-time student. The purpose of ...

Alex Ross is cofounder & COO at Hire Horatio CX. Horatio CX manages the CX & other customer needs for today's fastest-growing brands. Historically, many companies used customer service surveys to ...

1. What is predictive analytics? Predictive analytics is a method of using data to make predictions about future events or behavior. It can be used in a number of different fields, including marketing ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

In this special guest feature, Craig Soules, Founder & CEO of Natero, discusses how customer analytics helps customer success teams identify improvements to their product, process, and marketing and ...

In the complex world of enterprise analytics, where customer retention can make or break organizational profitability, the remarkable transformation of the Advanced Customer Analytics Churn Prevention ...

LONDON--(BUSINESS WIRE)--As the pandemic persists, leading retailers have moved to virtual methods of selling and finding new customers. But the complexities associated with digitally acquiring new ...

Understanding and anticipating customer needs is more crucial today than ever. Predictive analytics has emerged as a game-changer in the quest for exceptional customer experiences (CX), enabling ...