Marketing 101 is all about a little thing called "segmentation." It’s not enough to say you sell your product to humans. You need to know as much about those humans as you possibly can. Specifically, ...

NEW YORK--(BUSINESS WIRE)--Proxima, a data intelligence software company that empowers consumer technology businesses to scale customer acquisition profitably, expand customer lifetime value and ...

Automotive customer data platform and marketing automation engine Fullpath announced an integration with DealerBuilt’s Oplogic variable operations platform of CRM, desking, F&I menus, equity, ...

Smarter segmentation starts now. AI connects scattered customer data to allow more precise, real-time audience targeting across every channel. Online meets offline. Linking digital behavior with ...

The current trend in the financial services industry is using AI technology, which enhances the services provided. Rivalry within the industry forces companies to seek more efficient marketing ...

Advertisers get more control over AI with new targeting and exclusion tools. Improved reporting provides clearer insights into search and asset performance. Updates focus on transparency, actionable ...

Google is capping Customer Match list durations at 540 days, a significant shift that could impact advertisers’ targeting strategies and campaign performance. By the numbers: The big picture. The ...

Software as a service (SaaS) startups use a variety of pricing models. Even in small niche SaaS markets, we can find different freemium, tiered, subscription, usage-based or other pricing strategies.

New Look UK fashion retailer achieves over £1 million in marketing savings and 50% improved ROI through customer data unification using Azure, Databricks, and Amperity technology to eliminate ...

Google added a new promotion targeting option to Google Merchant Center for audience targeting. The option is labeled "preferred audience" and is available when setting up a promotion. This promotion ...