Marketers today are tasked with delivering hyper-personalized messaging at scale. Luckily for them, AI has made it possible to reach individuals with uncanny precision (as we all know: right message, ...

Loyalty promotions for age-restricted categories is a growing trend in the convenience channel. "Because age and identity verification can be proven via an app, it enables more effective marketing ...

The renowned health and wellness platform, Hims & Hers Health, Inc. HIMS, positions data and AI as central to building a more personalized, scalable healthcare experience, where every customer ...

Personalization is increasingly recognized as a pivotal strategy in marketing, essential for enhancing customer experiences. Yet, there's significant room for improvement. Only 15% of senior marketing ...

Emotion meets data. Data-driven personalization works best when paired with emotional intelligence. AI and stories. AI can help scale personalized storytelling, but human insight remains essential. A ...

AI is a trending topic among consumers, business leaders and marketers. While the newer, sexier elements — like content or creative generation — may seem the obvious places to focus, the greatest ...

Bloomreach has long been an industry leader in e-commerce personalization, but its moves into other areas of CRM in the past few years have captured the attention of retailers, analysts, and the ...

Established banks are ultimately facing a loyalty crisis as digital challengers offer platforms and services that are highly engaging, easy-to-use, and always accessible via numerous channels and ...

Content alone is no longer enough. With more services, subscriptions and content choices swirling about today’s oversaturated streaming entertainment landscape, consumers are experiencing ...

The improvement of data technology has enabled advanced personalization and predictive AI systems that optimize customer interactions, inventory and supply chains. As ecommerce platforms collect more ...

More than half of travelers now prioritize tailored experiences, while 66% of Gen Z rely on social media for destination ideas While domestic travel remains the top choice for 54% of ...