If you thought the 80 character description line available in expanded text ads already afforded a lot more room to get your message across, you could soon be seeing double that character count.

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Why? Because they can use the additional text to promote their brands. Even better, though: digital marketers who leave their meta description tags alone will still see an improved presence in the ...

Alternative text, or "alt text", is a written description of the visual content in an image. It is typically one or two sentences long, and should convey any important visual information. For example, ...

Bing Ads has added support for a third headline and second description line in text ads. Early Thursday, several people noticed that Bing Ads now supports a third headline and second description (ad ...