Starting Jan. 30, the Video Game History Foundation (VGHF) will be opening its digital archives to the public. Still a work-in-progress, these archives will be one of the largest repositories ...
In the rapidly evolving digital landscape, news media companies face the challenge of maintaining profitability while adapting to changing consumer behaviors. As traditional advertising revenues ...
NEW YORK—A resurgence in live events and sports programming on streaming platforms, coupled with the expansion of self-serve and programmatic ad tools, helped CTV rebound with 16% year-over-year (YoY) ...
NEW YORK—Video’s transition to the future is accelerating, with half of advertisers already using Gen AI to build video ads, according to IAB’s “2025 Digital Video Ad Spend & Strategy Full Report.” ...
The IAB releases its “2024 Digital Video Ad Spend & Strategy Report” ahead of this year’s NewFronts, which kicks off on Monday, April 29. Covering Connected TV (CTV), social video, and online video ...
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