The concept of blockchain as a standalone technology started gaining popularity in 2015. Prior to that, it was just known as a data structure underlying Bitcoin technology. In Satoshi Nakamoto’s white ...

Ad campaigns that target consumers on the basis of their social media activities and interest-based connections—or Brand Graph—perform better than ads without such targeting capabilities, and they ...

In what may be the most robust and detailed data analysis on the impact the social media connections of consumers have on the effectiveness of advertising and brand metrics released to date, marketing ...