If you’re sending the same format to every audience, you’re leaving response on the table. Here's a guide to choosing the right option.

Once you’ve identified your audience and refined your message, your design strategy becomes the difference between a mail piece that performs and one that gets ignored. Images, fonts, layout, copy, ...

Marketers continue to use direct mail in 2016 because it still leads in ROI. However, traditional direct mail marketing has changed dramatically. InfoTrends did a study on direct mail that found the ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Today’s marketing channels are primarily digital, with ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. In today’s world, email inboxes are exploding with ...

A survey from Mail Print found that 70 percent of people who received direct mail from a business they stopped engaging with encouraged their relationship with them. Do you have customers who for one ...

The Postalytics Canva integration simplifies and streamlines the direct mail creative process New integration bridges Canva design and Postalytics automation, enabling marketers to create and send ...

Back in March of this year I wrote a story entitled Direct Mail: Alive And Kicking. It would appear that direct mail is not only alive and kicking, it's going "high tech." Well, in a manner of ...

In today's digital age, it's easy to feel disconnected from the world around us. With our inboxes overflowing and social media feeds bursting with content, it's refreshing to receive something ...

Direct mail advertising can include cooperative mailings, where a company's ad goes out with other businesses, or a solo advertising piece that only contains information from one business. Cooperative ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

Direct mail and MailChimp are two kind of marketing. Direct mail is where you send traditional mail marketing material directly to your customers home or place of business. By contrast, MailChimp is ...