Direct Mail Budgets Are Growing -- Logistics Is Now the Differentiator

"As direct mail spend increases, it becomes critical for marketers and operations leaders to optimize for cost, speed and quality," said Ryan Ferrier, CEO of Lob. "The teams seeing the strongest ...
Grit Daily

Direct Mail Logistics Visibility is Key to Its ROI in 2026

Direct mail budgets are rising in 2026—but marketers are learning that logistics is the real ROI lever. Lob’s State of Direct ...
Printing Impressions

Five Quick Insights on Lob’s Direct Mail Report

After participating in a webinar panel on Lob's 2026 State of Report, Paul Bobnak shares what stood out the most and why.
Forbes

Direct Mail’s Defining Year: Stability And Strength

Erik Koenig is the President at Franklin Madison Direct. Erik has a passion for driving growth with data-driven direct marketing. For years, marketers have been asking where stability lives. In 2025, ...
Forbes

The State Of Direct Mail In 2024—And How Brands Can Get In The Game

Erik Koenig is the President & Chief Strategist at SeQuel Response. Erik has a passion for driving growth with data-driven direct marketing. Direct mail marketing has been a staple of business ...
Printing Impressions

Direct Mail Revival

Direct mail has been having a moment (or two) in the past year or so, as major media outlets and providers rediscover its worth to brands, companies, and organizations. In an election cycle of record ...
MediaPost

Direct Mail Snaps Back - And Is Being Used With Email, Other Channels

That venerable medium, direct mail, is enjoying a renaissance, judging by a new study from Winterberry Group: Delivering Performance—Direct, Digital And The Dynamics Shaping The Future of Omnichannel ...
Morningstar

Direct Mail Budgets Are Growing — Logistics Is Now the Differentiator

SAN FRANCISCO, Feb. 12, 2026 /PRNewswire/ -- Lob, the direct mail automation and logistics platform that brings the power of digital to direct mail, today released its fourth annual report, State of ...