It may not be obvious, but our job as marketers is to be creative. We have to consistently think of new ways to generate leads, convert those leads, and keep prospects engaged so that ours is the ...

Digital marketing changes swiftly for retailers, almost as rapidly as consumers’ attention spans. Grabbing the attention of customers is tougher than ever, but with ever-changing and improving tools ...

Some users may be ready to buy while others need more information or prefer to browse and compare sites. Dynamic content allows you to reach all those people in real-time. But what is it, and where ...

Email is one of the oldest and most established marketing channels, but that doesn’t mean there aren’t still improvements to be made — or fresh opportunities to be found. Retailers tempted to put the ...

Litmus has debuted a tool that it says will help brands provide personalized experiences via email and do so more efficiently. The new offering, Litmus Personalize, is powered by Kickdynamic, a ...

Email marketing specialist Litmus has acquired Kickdynamic, a firm that helps clients build and test large volumes of personalized email, Litmus announced on Thursday. Terms were not disclosed. The ...

The NBA boosted click-through rates on its email campaigns by 42% and conversion rates by 63% when it included dynamic personalized touches, according to details shared with Marketing Dive. Working ...

To reinforce The Grocer’s brand leader position, the marketing team initiated a bold step forward with a fresh’ subscription campaign that would achieve cut-through and secure more subscriptions to ...

It’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools, marketers have had to stay nimble in 2023! Nowhere is this ...

Email is already a favorite tactic for many marketers and, according to new research from Ascend2 and RPE Origin, those who are adding artificial intelligence (AI) into the mix are finding it can ...

Ever feel like some brands know what their subscribers need and when to deliver it? It's not that they can read minds—they've harnessed the potential of AI in email marketing. Artificial intelligence ...